# Emre Tezisci

> Product marketer for AI and technical products. 9+ years across enterprise, PLG and developer tools; now on Copilot & Agents at Microsoft.

Canonical URL: https://www.emretezisci.com

Emre Tezisci is a product marketer with 9+ years taking technical products to market, from first marketing hire at a Zero Trust startup through its acquisition, to $20M+ ARR at Barracuda, developer tools at Speakeasy, and now Copilot and agents at Microsoft. He builds with AI himself, writes the ET CETERA newsletter on AI adoption, and is the author of the novel Two Witnesses. He chairs Keiretsu Forum London and sits on the boards of Crossing Paths and ETAC-USA.

## Key Highlights

- **9+**: years taking technical products to market
- **25+**: launches across enterprise and developer audiences
- **0→1**: first marketing hire, through acquisition
- **1**: published novel, in ebook, print and audio

## Core Capabilities

- **Technical product marketing**: Turning complex products into positioning that developers, architects and buyers all understand. APIs, SDKs, security, AI agents.
- **Enterprise GTM**: Launches, competitive strategy, pricing and packaging, sales enablement and analyst relations for multi-product portfolios.
- **Product-led growth**: Freemium and self-serve motions, onboarding, community and content that compound. Cut CAC 25% at Fyde.
- **Building with AI**: I ship working AI systems myself: agent pipelines, data apps, interactive models. It makes the marketing sharper.

## Experience

- **Microsoft** (AI Business Solutions) — *Senior Product Marketing Manager, Copilot & Agents* (2025 – now)
  - Go-to-market for Copilot and agents.
- **Speakeasy** (Developer tools platform) — *Product Marketing Manager* (2024 – 2025)
  - GTM for 2 product and 8 feature launches; ARR from ~$1M to ~$3M in two quarters.
  - Ran a developer survey with 500+ responses and built an MCP knowledge hub.
  - Partnerships with Mistral AI, Vercel and Cloudflare: $400K sourced pipeline.
- **Barracuda Networks** (Cybersecurity) — *Senior Product Marketing Manager* (2020 – 2024)
  - Owned GTM for the Zero Trust & SASE portfolio (5 products).
  - Repositioned against new competitors: ~20% YoY enterprise win-rate lift, $20M+ new ARR.
  - Analytics framework that doubled LTV by finding high-retention segments.
- **Fyde** (Zero Trust startup, acquired by Barracuda) — *Growth Lead · first marketing hire* (2017 – 2020)
  - Built ICP, messaging and demand gen; first enterprise customers within 12 months.
  - Launched a freemium PLG motion: CAC down 25%, lead-to-close 30% faster.
- **Hypenos** (Growth agency) — *Founder & CEO* (2018 – 2024)
  - 22-person team serving 30+ SaaS startups; #1 regional HubSpot Solutions Partner.

## Leadership, Boards & Investing

- **Keiretsu Forum London**: Board Chair & co-founder. Scaled the UK chapter to 100+ investors and 18 seed-to-Series A deals.
- **Nonprofit boards**: Board member at Crossing Paths and ETAC-USA.
- **Angel investing**: 5.6× MOIC and 78% IRR across a diversified private portfolio.

## AI Projects & Interactive Research

- [howfastis.ai](https://howfastis.ai): An interactive explainer on weak links and AI-driven growth: how many internets is AI really worth? (Next.js, Economics, AI) — Live LLM context available at https://howfastis.ai/llms.txt
- [Multi-agent content pipeline](https://voltagent.dev/customers/content-pipeline/): Four collaborating agents that turned blog research and a first draft from three hours into about six minutes. (Agents, VoltAgent)
- [BigQuery AI attribution engine](https://github.com/emretezisci/bigquery-ai-marketing-optimization): Hackathon build across 16.9M journey records and 40,977 reviews that surfaced about $434K in opportunities. (BigQuery, Marketing)

## Book: Two Witnesses

- **Page**: [Two Witnesses](https://www.emretezisci.com/writing/books/two-witnesses)
- **Publisher**: Hypenos
- **Hook**: Two records of the same event. Both pass their checks. They disagree.
- **Synopsis**: Maya and Dan built the quantum computer together. Now its conflicting records demand their attention while their marriage is already under strain. Their daughter Lila returns from Istanbul with a sixteenth-century mystic's book and plans of her own. As the investigation draws the family together, the laboratory's questions enter conversations they have spent years avoiding.
- **Rankings (Amazon Kindle, as of 2026-09-13)**: #14 in Contemporary Literary Fiction; #17 in Hard Science Fiction; #34 in Family Life Fiction
- **Editions & ISBNs**:
  - [Kindle eBook](https://www.amazon.com/dp/B0HHYKR594): Published 2026-09-06, ISBN 979-8997498009, 217 pages (ASIN B0HHYKR594)
  - [Paperback](https://www.amazon.com/dp/B0HJ96TCWV): Published 2026-09-09, ISBN 979-8997498016, 234 pages
  - [Audiobook on Kobo](https://www.kobo.com/us/en/audiobook/two-witnesses-1): Published 2026-09-13, ISBN 979-8997498023 (Digital voice · $7.99)
  - [Audiobook on ElevenReader](https://elevenreader.io/audiobooks/two-witnesses-audiobook/pj_4JcevppwgWhep07ZLSXA): Published 2026-09-13, ISBN 979-8997498023 (5h 42m · $14.99)
- **Goodreads**: https://www.goodreads.com/book/show/258442898

## Essays & Posts (ET CETERA)

- [When Davos Names Your Thesis](https://www.emretezisci.com/writing/posts/when-davos-names-your-thesis) (2026-06-29) [AI]: The World Economic Forum and Kearney published a blueprint for the AI-first enterprise that codifies theses about enterprise AI adoption. When consensus institutions validate edge ideas, the real value shifts to solving implementation gaps—moving from pilots to operational systems.
- [How many internets is AI worth?](https://www.emretezisci.com/writing/posts/howfastisai) (2026-06-05) [AI, Productivity]: An interactive economic model explores AI's growth impact through the lens of weak links in business systems. The upside is real but gradual—improvement requires automating sequential bottlenecks, not just individual tasks.
- [Why AI Works in Engineering and Stalls Everywhere Else](https://www.emretezisci.com/writing/posts/why-ai-works-in-engineering-and-stalls-everywhere-else) (2026-05-27) [AI, Productivity]: Engineering adoption of AI succeeds because code is machine-readable with fast feedback loops. Other functions stall when workflows depend on scattered data, tribal knowledge, and subjective review rather than legible, bounded processes.
- [The Storyteller Monopoly](https://www.emretezisci.com/writing/posts/the-storyteller-monopoly) (2026-04-19) [AI]: AI makes plausible narratives cheap, shifting the bottleneck from story creation to judgment about which stories map to reality. Coherent but false outputs become the primary risk when humans no longer pace narrative production.
- [The Narrowing Effect: Why Fast-Moving Teams Start Seeing Less](https://www.emretezisci.com/writing/posts/the-narrowing-effect-why-fast-moving-teams-start-seeing-less) (2026-04-06) [Productivity]: High-velocity work fragments attention and shrinks peripheral awareness—the field where judgment develops. Speed without instrumentation creates drift. Teams need decision principles and planning horizons to maintain strategic alignment.
- [A, B, C, D, E, F, G, Another Round, Still No Liquidity](https://www.emretezisci.com/writing/posts/a-b-c-d-e-f-g-another-round-still-no-liquidity) (2026-03-27) [Startups]: Extended funding rounds delay founder and investor payouts. The venture system made fundraising easier but not distributions—creating duration risk for early investors, employees, and LPs waiting for actual cash returns.
- [The Bandwidth Tax: AI Gave You Infinite Intelligence. It Didn't Give You Infinite Time.](https://www.emretezisci.com/writing/posts/the-bandwidth-tax-ai-gave-you-infinite-intelligence-it-didnt-give-you-infinite-time) (2026-03-17): Adding AI tools without redesigning workflows moves bottlenecks from creation to review. Organizations pay a "bandwidth tax" by keeping humans in loops they shouldn't occupy, leaving judgment-required work starved of attention.
- [The Token Trap: AI Capabilities Grew 10× Pricing Grew 0×](https://www.emretezisci.com/writing/posts/the-token-trap-ai-capabilities-grew-10x-pricing-grew-0x) (2026-02-17) [AI, Marketing]: Most AI companies are stuck in the Token Trap: pricing by compute while capabilities compound at 10× per year. The winners will price on workflows and outcomes, not tokens.
- [Your AI Agent Works Great in Demos. Then It Meets Reality.](https://www.emretezisci.com/writing/posts/your-ai-agent-works-great-in-demos-then-it-meets-reality) (2025-09-28) [AI]: The hidden architecture that turns expensive chatbots into profitable business tools.
- [Solving Marketing Attribution Mysteries with BigQuery AI: From unstructured data to $434K in revenue insights](https://www.emretezisci.com/writing/posts/solving-marketing-attribution-mysteries-with-bigquery-ai-from-unstructured-data-to-434k-in-revenue-insights) (2025-08-20) [AI, Marketing]: Used all 9 BigQuery AI functions to build a marketing attribution engine. One command deploys the whole system. $434K ROI from real data.
- [What's next?](https://www.emretezisci.com/writing/posts/whats-next) (2025-07-27) [AI]: A poet, a mathematician, and a 100-year debate about free will is about to change everything. Here's why?
- [From Swords to Words: The new weapons piercing enterprise's armor](https://www.emretezisci.com/writing/posts/from-swords-to-words) (2025-07-07) [AI]: Words are the new weapons. Attackers are now hacking AI with language, not code, turning our most powerful tools against us.
- [I built a 4‑Agent AI "Mini‑Team" and slashed blog research time by 80% — Here's the Full Playbook](https://www.emretezisci.com/writing/posts/i-built-a-4-agent-ai-mini-team-and-slashed-blog-research-time-by-80-heres-the-full-playbook) (2025-05-20) [AI, Marketing]: Problem: manual community research → synthesis → first draft took about 3 hours. Solution: four collaborating agents. Result: insight report plus Markdown draft in 6 min 12 s (≈ 80% faster).

## Press, Features & Talks

- **The New York Times** (2019) — [I Shared My Phone Number. I Learned I Shouldn’t Have.](https://www.nytimes.com/2019/08/15/technology/personaltech/i-shared-my-phone-number-i-learned-i-shouldnt-have.html): Given only a phone number, Emre found a reporter’s name, birth date, address and family in under an hour.
- **Forbes** (2019) — [Posting Pet Photos Online Could Be More Dangerous Than You Think](https://www.forbes.com/sites/leemathews/2019/08/19/posting-pet-photos-online-could-be-more-dangerous-than-you-think/): Quoted on how little personal data it takes to build a profile of someone.
- **VOA Türkçe** (2019) — [Siber saldırılara teknoloji kalkanı](https://www.voaturkce.com/a/siber-saldirilara-teknoloji-kalkani/4883576.html): Interviewed as a Fyde engineer on phishing and cyber defense.
- **Independent Türkçe** — [Interview](https://www.indyturk.com/node/323831): Feature in Independent Türkçe.
- **UN Civil Society Conference** (2024) — [Combating Misinformation in the Age of AI: A Call for Collective Action](https://www.lmglobal.org/2024/05/14/combating-misinformation-in-the-age-of-ai-a-call-for-collective-action/): Side-panel talk at the UN Civil Society Conference, May 7, 2024.
- **VoltAgent** (2025) — [Content pipeline case study](https://voltagent.dev/customers/content-pipeline/): A four-agent content pipeline built on VoltAgent.

## Primary Site Pages

- [Home](https://www.emretezisci.com/): Overview of work, capabilities, AI projects, novel, and recent writing.
- [About](https://www.emretezisci.com/about): Biography and career timeline.
- [Projects](https://www.emretezisci.com/projects): AI systems and research built by Emre Tezisci.
- [Writing](https://www.emretezisci.com/writing): Books and essays.
- [Two Witnesses (Novel)](https://www.emretezisci.com/writing/books/two-witnesses): Book synopsis, editions, ISBNs, and links.
- [Posts](https://www.emretezisci.com/writing/posts): Archive of essays on AI, GTM, productivity, and startups.
- [Press & Talks](https://www.emretezisci.com/press): Media coverage and speaking engagements.
- [Contact](https://www.emretezisci.com/contact): Get in touch.

## Profiles & Machine-Readable Feeds

- [LinkedIn](https://www.linkedin.com/in/emretezisci/)
- [ET CETERA Newsletter on LinkedIn](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7439890065155252224)
- [GitHub](https://github.com/emretezisci)
- [Medium](https://medium.com/@emretezisci)
- [Goodreads Author Profile](https://www.goodreads.com/author/show/72246242.Emre_Tezisci)
- [RSS Feed](https://www.emretezisci.com/rss.xml)
- [Full LLM Context (llms-full.txt)](https://www.emretezisci.com/llms-full.txt)
- [Sitemap](https://www.emretezisci.com/sitemap-index.xml)